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ROAS (Return on Ad Spend) Calculator

Calculate how much revenue your advertising spend generated

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ROAS Calculator

ROAS (Return on Ad Spend) is a marketing metric that shows how much gross revenue is generated for every unit of money spent on an advertising campaign.

Key Terms

  • Ad Spend: The total advertising cost paid for the campaign (Google Ads, Facebook Ads, etc.).
  • Ad-Generated Revenue: The total sales revenue generated as a result of this spend.
  • ROAS: The ratio obtained by dividing revenue by spend. It is usually expressed as "X times" or a "Percentage".

Formula

ROAS = Ad-Generated Revenue / Ad Spend

ROAS (%) = (Ad-Generated Revenue / Ad Spend) * 100

How to Interpret?

For example, if you spend 1,000 TL on ads and generate 5,000 TL in revenue:

  • ROAS: 5.0 (Or 5X)
  • ROAS (%): 500%

This means that for every 1 TL you spend, you earn 5 TL in revenue. The ideal ROAS target may vary depending on the industry and your product profit margin.

Calculate ROAS