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E-Commerce

Ad Metrics (CPC, CPA, CTR) Calculator

Calculate key advertising metrics with your click, impression, and conversion data

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Ad Metrics (CPC, CPA, CTR) Calculator

Key metrics used to measure the success of your digital marketing campaigns show how efficiently your ads are working and the state of your costs.

Key Metrics

  • CTR (Click-Through Rate): Shows what percentage of people who saw your ad clicked on it. It measures the attractiveness of the ad.
  • CPC (Cost Per Click): The average amount you pay for each click.
  • CPA (Cost Per Acquisition): The total advertising cost you pay per sale or desired action (registration, etc.).

Formulas

  • CTR (%) = (Clicks / Impressions) * 100
  • CPC = Total Spend / Clicks
  • CPA = Total Spend / Number of Conversions

Example Analysis

Suppose in a campaign you achieved 100,000 impressions, 2,000 clicks, and 50 conversions, spending 1,000 TL:

  • CTR: (2,000 / 100,000) * 100 = 2%
  • CPC: 1,000 / 2,000 = 0.50 TL
  • CPA: 1,000 / 50 = 20 TL

Based on these data, you can evaluate the performance of your ad copy (CTR) and whether your acquisition costs (CPA) are profitable.

Calculate Ad Metrics